Measure and Improve your Apps User Experience Using Google’s HEART Framework

Designing and developing a user experience is not as great as data-driven UX design. The concept of UX helps us measure consumer’s interest, behavior, preference, and emotions. Using UX measurement, you can measure the emotions and attitudes of your users for a particular product or a system. User experience covers the interaction between computer systems and humans. Through this, you can know how the system is perceived, how efficient it is, and how easy it is to use the system.

Do you wonder why you have a lot of visitors on your website, but not enough conversations? To know this, you need to measure the user experience of your website, or app, or the overall system. A user experience team needs to adopt useful metrics in the UX design. For this, you must consider Google’s HEART framework. Let’s take a look at Google’s HEART framework and how it can help you measure and improve the user experience.

What is HEART Framework?

In the routine, user experience designers have to measure user experience on a smaller scale which is comparatively easy. This way you can have a conversation with your users, get to know them, receive feedback etc. But large scales measurements which are done via automated means had no particular framework. This is where the HEART framework comes into play.

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There are five metrics covered under the HEART framework. They are:

  • Happiness
  • Engagement
  • Adoption
  • Retention
  • Task Success

Happiness

Happiness is one of the major attributes of the framework and stands for the H in HEART. It evaluates and measures the behaviors, attitudes, and emotions of the users. These points are noted and collected in the form of user surveys. This attribute helps you in knowing whether the consumers or users are happy or satisfied with the product or the system. It gives an overview of how the users feel.

Engagement

Engagement here refers to the overall involvement of the users or the consumers with the website or the app. The engagement levels of the users can be measured using tools like the duration and intensity of the interaction, the depth, and the frequency of the involvement as well. There are many examples of describing user engagement, for example, the number of visits per day on a social networking site.

Adoption

Adoption is used to describe exactly how and at what rate is the new service or product is accepted by the users or the consumers. It can help you in measuring if there are any new visitors and if the old visitors have finally converted into consumers. A new product or service should be able to retain the old customers and earn new ones as well. You can measure this by the number of new accounts created.

Retention

Retention refers to the rate at which the old or the existing customers or users of your product and services return to get more of your services and products. This can be described as the number of users who continue to use your products or service constantly for a certain period of time.

Just concentrating on the conversion rate is not enough. It is extremely important to keep a watch on the retention rate which should only go up. The number of users or retained can tell you a lot about your products or services. Not just that, it tells you about the cost, effectiveness and, ease of use of your product or service.

Task Success

Task Success is a very important aspect because it considers the traditional behavioral metrics of UX. The effectiveness and efficiency, as well as the error rate of a task, is covered in it. It is more suitable for task-specific features of a product.

Improve Your User Experience

The Google HEART framework doesn’t necessarily have to be for an entire system. It can be applied in parts and features which you feel require more assistance. It is up to you to know which of these features to use for your system. The Google HEART framework can be really useful in helping you identify any underlying problem and how to fight it. The system improves and the work becomes efficient and effective as well. Meanwhile, if you are planning to design and develop your app, contact our team of mobile app development experts, today.

Keval Padia
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile game development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.