Almost every mobile app today offer a pop-up to ask to access our location. Apps do provide a better experience after accessing your location. Apps like Uber and Google Maps can’t work without accessing your location as that is their primary job.
Location-based advertising or location-based services came into play almost 2 years ago. But it’s now that it’s actually picking up speed and people are being able to take full advantage of it. In the beginning, very few people were using location-based advertising as a marketing channel. Now in 2018, the use of location-based advertising has definitely increased, but why don’t we get to see it in a majority of the retail businesses. Why are some businesses still not able to adapt it as a regular marketing channel?