Is user experience (UX) and search engine optimization (SEO) connected in any way? They are both related to a website and its performance, but do they really have conflicted goals? I’m not sure if that is true. I would like to believe that UX and SEO rather work in sync with each other in order to proceed with a visitor on the website to the preferred conversion.
UX and SEO are both parts of a site and its success. Neither of these two can be ignored. Both developers and SEO professionals need to learn how to make these two work together because in the end, it will only benefit the website. You can have the most good looking site, but if you didn’t optimize it properly, there is no point. Same way, if you optimize your site to perfection but the site is unpleasant, that won’t be too useful. We need to take care of these two aspects and make them work together right from the beginning of a website’s development.
Let’s follow a list of steps that can help you bring that balance between SEO and UX.
The primary purpose of a webpage or a website is that it is easy to perceive and understand by a visitor. A visitor often fails to understand a website and its working when the design is overdone and made complicated.
First, you must try to understand what kind of product or service you are trying to sell and what do you want to achieve with your website. Accordingly, you must add keywords that look natural. Avoid large paragraphs of texts, instead of that use bullet points. If you want the visitor to do something like sign up for a newsletter, ask them to do it. Don’t be too afraid to ask your visitor to do something.
Visitors are humans and humans, in general, are really impatient, especially when it comes to the internet. Your visitors will expect your site to load and be ready to use in less than 3 seconds. If that doesn’t happen, they won’t feel bad abandoning your website. So you have to take care of how long your site takes to load. Mobile phones often don’t support Flash, so the site won’t run. Find ways to make your website run on such devices. Don’t fill your website with too much, because it will only slow down its speed.
A website must use a lucid page hierarchy and create a navigation structure that is easy to follow. Visitors enjoy it when they can easily navigate through a website and find what they were looking for by not doing much on the page. Don’t make your visitors guess about where they will find the required information. That’s only going to drive them away from your website. Search indices should be able to find all the pages and index them appropriately.
You are the one creating the website, but the visitor will be the one using it. To better understand what a visitor would like or not, try to think from their perspective. That will bring up a lot of questions and also answer a lot of your queries while developing the website. The information that your user requires must be easily available to them. If you follow that, you not only help your visitors but also the search engines.
It is quite easy to follow a visitor on your website and see what all pages he is visiting. But you must also know why the visitor is taking a certain path. This will tell you a lot about your visitors and their behaviors. Collect all the data and you can then develop conversion paths based on the data available to you.
Offering a beautiful experience with a well-optimized website is really not that hard to achieve. All you need to do is create a balance between the both. In fact, both UX and SEO support and refer to each other from time to time. According to Google Webmaster, you should create pages for the users and not for the search engines. The points mentioned above are a small part of a wide concept that is UX. But these are definitely some of the basic things that you should follow.