Elevating Customer Experience with the help of Location-Based Services

Location-based advertising or location-based services came into play almost 2 years ago. But it’s now that it’s actually picking up speed and people are being able to take full advantage of it. In the beginning, very few people were using location-based advertising as a marketing channel. Now in 2018, the use of location-based advertising has definitely increased, but why don’t we get to see it in a majority of the retail businesses. Why are some businesses still not able to adapt it as a regular marketing channel?

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Keval Padia
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile game development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.