Location-based advertising or location-based services came into play almost 2 years ago. But it’s now that it’s actually picking up speed and people are being able to take full advantage of it. In the beginning, very few people were using location-based advertising as a marketing channel. Now in 2018, the use of location-based advertising has definitely increased, but why don’t we get to see it in a majority of the retail businesses. Why are some businesses still not able to adapt it as a regular marketing channel?
The increasing usage and popularity of mobile phones is no news now. It was looked at as a challenge, but now it’s just something routine that needs to be done. Easily adaptable mobile sites and mobile applications are extremely important to any business now and a great way to target customers and increase user engagement. A mobile phone has become such a common thing now that not having one is not an option anymore. With mobile phones comes mobile features. One such important feature is Geolocation.
Designing and developing a user experience is not as great as data-driven UX design. The concept of UX helps us measure consumer’s interest, behavior, preference, and emotions. Using UX measurement, you can measure the emotions and attitudes of your users for a particular product or a system. User experience covers the interaction between computer systems and humans. Through this, you can know how the system is perceived, how efficient it is, and how easy it is to use the system.
Media and entertainment are one of the biggest industries in the world. The advent of mobile apps has made it difficult to keep it away from any major industries. Thanks to mobile apps and the internet, the media and entertainment industry is only growing. Major channels, production houses, publishing houses in the media and entertainment industry are going digital and having their own apps. This is because there has been a big shift of audience from TV to the internet. There is still a large amount of the population that watches TV, but with the mobile apps, they can now access the same channels on the internet.
The European Union’s GDPR laws were made to come in effect on 25th May 2018. GDPR stands for General Data Protection Regulation. This regulation is going to entirely change the businesses everywhere process and store their client’s and employees’ information. These new set of data protection laws are brought into effect in order to harmonize the data protection laws already in place in the European Union. Non-compliance of GDPR will cause a fine of up to $20 million or 4% of the turnover of the company, whichever is less.
Let’s face it, no matter how good our app works we can’t really overlook the icons we use for our apps. UX and UI are different things but should get along at the time of creating an app. Offering a great UX, but unable to create an equally mesmerizing UI is a failure in itself. There are almost millions of apps on the App Store currently, be it Android or iOS. To make your app stand out from the other apps, you need to create an icon that is unique, but at the same time represents your app and the basic idea of it.
The way you go about designing your app is so important. No matter how great your idea is, you need to ensure you have a plan in place. Whether you’re creating your app in-house or you’re hiring a specialist app designer, you need a system to make sure you don’t waste time and money on your new project and you end up with a result you are happy with, that is a benefit to your business.