The reason why you are reading this post about creating a mobile app Startup is that you have little or no idea about all the challenges on the road to make your app business a successful one. Most startups while hitting the preparation to start their mobile app business remain clueless as what to prioritise and where to start from. Obviously, learning from the successful app development companies can help, but even then, you have a multitude of success principles and factors that may prove effective for different companies. Here we are going to introduce seven time-tested tips for your new mobile app startup.
1. Validating the app idea for the market
Almost all successful app have one thing in common, and it is nothing but their problem-solving ability and most of them almost invariably solve a problem or two in the practical life of the users. Your app will only remain viable and saleable if it offers value required by the users in their day to day life. This can be an entertaining content like a game or a mechanism to push productivity or help to find out some services in their daily life or any such thing. Whatever be the actual value of these apps, they must help users in a meaningful and relevant manner. So, you need to start by validating the idea of your app in respect of real life value it can produce for the users.
“When considering developing an application, don’t leave anything to chance. Do proper research, go out, inquire. It is vital to know what people like. At that point go for repeatability. If the application has worked sometime recently, have a go at something similar,” says Jordan Valeriote, the Co-owner of The App Ward.
Now that you have validated the app idea and its relevance, it is time to further probe into the market aspects like the audience it can cater to. You need to have an accurate idea of the size, demographics and growth potential of your target market and how the particular app idea can address the audience to secure growth and popularity. Since you want your apps to garner business, however great an idea you have it needs to be validated for market potential.
Lastly, you need to consider ideas that are likely to garner business for a long term. Certain apps may not give you overnight popularity by going viral, but they can prove to be evergreen and fresh over an extended period of time. Every business including the app development companies finds such evergreen ones helpful to stay competitive in the long run. So, focus on some great ideas that can produce a winning and ever relevant app instead of targeting quick vitality.
2. Knowing the problem, you want to solve
“When you have an idea of the kind of app you want to build and the kind of problems you want to solve, it is time to get into the depth of the problems that your app is supposed to address,” says Juned Ghanchi, co-founder of mobile app development company IndianAppDevelopers.
As we already know that every app ultimately addresses a problem in our life, you need to have a clear idea of the problem and different ways you can bring a solution for this.
This part of research concern the issues take place over a period by validating each aspect singularly and meticulously. First of all, research a bit about all the apps in the market that address the similar or same type of problem. Now, find the missing elements in most of them and also evaluate whether there is any other way to resolve the problem better. You can conduct a survey by asking questions, record answers, the study on the user reactions of similar apps and the kind of solution they wish for and take opinions of industry leaders and experts in that niche. By following these, you can come across a lot of new insights and path-finding avenues to address the problems in a better way than others.
3. Focus on implementation
There are too many startups that consider a unique app idea to be the only killer thing to ensure success for an app. In fact, it is not.
“Ideas just fuel the beginning of an app, and the real achievement depends largely upon implementation. Ideas do not worth a dime until you can execute it with an easy to engage app UI and UX,” says Keval Padia, a founder and CEO at Nimblechapps.
You may have a new and unique idea, but before somebody else makes a profitable venture out of it, you need to shape the concept into a winning app. Just consider the way WordPress ever since it’s launch started incorporating new custom elements with themes and plugins which made a viable business proposition for too many development companies.
Today, when you venture to raise fund for your app, you need to showcase your executed work in the way of a beta version of the app instead of just an idea. No investor will find it worth considering to put their money unless they see how you have executed the idea or whether with other apps in the last you have proved your potential to perform and implement an idea. You can argue with a few standout examples that garnered huge sum of money without really putting the idea into practice, but those cases no longer stay valid in the present competitive scenario.
4. Using an app builder is also a practical thing to do
Ever since the focus shifted upon mobile and websites are keen on delivering a more native mobile experience with a new app instead of relying heavily on the responsive design, a gamut of app builders started to come that can quickly transform a website into a feature rich mobile app. These app builders are the smartest ways to create new apps as they hardly require any coding knowledge though as far as features and user experience are concerned they are highly equipped to deliver the kind of look and feel you expect.
But even then, most development companies just come short in respect of customising the look and feel of their new app when building with these app builder tools. Many businesses just do not want to try out these options as they feel the lack of development and coding knowledge can put a severe obstruction in their effort. In all such cases, they look for development companies who can do the same for them.
When a professional development firm builds an app with such a tool, with all the benefits like faster development and non-erroneous development apart, businesses can gain huge from customisation. The best part is, a professional developer even while building with an app builder can test the app rigorously with a lot of additional tools to fix the common short-comings.
So, for a startup venturing into app development, it is not a bad idea to specialise into building apps with the help of ready in hand app builder tools. As most small and medium businesses are increasingly trying to come with their native mobile app, this can be a viable option to remain competitive as a development company.
5. Follow the proven and time-tested steps
There are certain proven and time-tested steps that every development company follows. Obviously, your startup cannot differ much in these regards. Here are the crucial stages of the app development process.
- Wireframing: When you have an app idea you need to document it in a way so that people can see how to use the app. This document where the app idea is put into a graphic format showcasing the flow of the app features, pages and buttons are called wireframe. Various wireframing tools can prove to be effective such as Jus-tInMind or Proto.io. When instead of taking help from these wireframing tools you do it on the paper always make things appear in minutest details including the navigation, flow of actions and pages, buttons, etc.
- Strip it off from all non-essentials: Most successful apps have features that are relevant for the users, and thus they ensure easy and rewarding user experience. Does your app prototype or wireframe have a lot of features that are not required in relation to the app idea? Well, this is the step to evaluate features and ensure the ones that you need. When you remove non-essentials, you also guarantee to cut unnecessary development cost for your app.
- Design: When businesses say they just do not mind having a core and working design with all their focus resting on app features, they are so wrong in their perception! Remember one thing, the design is not just about the look of the app, but it is also how the user finds the app rewarding and engaging. The design of an app is a critical part of the app user experience. But as per the latest and useful principle, the design must be simple, quickly engaging and optimised for ease of use.
- Briefing: Now that you have a clear idea about the bare minimum and relevant features, app design and the overall look and feel of your app, it is time to prepare a brief for the entire project. The briefing apart from all the elements mentioned above will also contain the timeframe for each item and expected pricing.
6. Building in-house vs. outsourcing the first one
For absolute beginners venturing to start with their very first app, it is always advisable to outsource help. Often outsourcing for the first version of your app followed by reworking on it by the in-house developers proves useful. For a startup, it can be a little expensive, but in this way, they can ensure quality output with least scopes for fatal coding errors or design glitches. The biggest mistakes in the development process mostly happen in the first version where coding and integrating features into the design plays a significant role. By outsourcing the work from a professional company and thereafter fine tuning the finished app, a development startup can achieve a result they always strived for.
7. The things to do after hiring or outsourcing developer company
As a beginner in the app development business, you can always go for outsourcing model for your app. But while hiring developers from outside you need to ensure following a few effective and result driven steps. Let us have a brief look at these basic steps.
Create developer accounts: First of all, you have to register for your developer accounts for multiple platforms respectively as Google’s Android which charges $25 annually and the Apple’s iOS which costs $99 per year. You can also register an individual besides doing the same as a company. So, when a startup still not crystallised into a formal company, individual stakeholders can register such accounts.
Integrating Analytics: Secondly, you need to integrate analytics to help to track app downloads, user engagement and user retention for the respective mobile apps. There are few effective tools like Flurry that are available for free. Localytics is also a great analytics tool with both paid and free version.
Iteration: As soon as your app becomes live on app marketplaces of respective platforms, you need to get concrete feedback about the usage patterns, user behaviours, and other crucial metrics. Depending upon these metrics you can try to enhance the look and feel of the apps.
Let’s wrap up!
Finally, your app needs solid marketing push long before it launched in the app stores. A solid pre-launch campaign giving way to a robust post-launch campaign is what you need to make your app a phenomenal success and thereby ensure growth for your mobile app startup.